Projects

Optimizing acquisition flows and building a consistent customer experience.
My mission: increase conversion rates on service, equipment, and home insurance sales. Over 8 months, I introduced a user-centered and cross-functional approach by working end-to-end on customer journeys, aligning practices across squads, and embedding design into delivery processes. The goal: deliver meaningful, measurable, and scalable solutions.

→ A project at the intersection of business impact, strategic design, and product culture.

Designing a tool for mentors, then transforming the application experience.
For a year and a half, I improved the mentor experience by co-developing a tool designed to support daily guidance and ensure high-quality coaching. I then led a strategic overhaul of the application journey by defining a 2-year product vision and automating the orientation process—boosting admission and satisfaction rates, reducing human error, and increasing the value of human interactions.

→ A project combining long-term vision, continuous improvement, and measurable business impact.

The brand had seen significant success, but their daily order management needed improvement. Our goal was to understand their process and use their expertise to create an efficient business tool. This tool would streamline their production process by managing suppliers, facilitating manufacturer orders, and optimizing store deliveries, leading to even greater success.