Concept
Relais & Châteaux is an esteemed association of independent luxury hotels and gourmet restaurants. With a global presence, they curate exceptional properties known for their authenticity and charm. Each establishment offers personalized service and showcases renowned culinary expertise. Their handpicked collection promises unforgettable experiences for discerning travelers seeking elegance and gastronomic delights.
Mission
Our goal was to make reservations effortless and provide support during guests’ stays by suggesting activities and sharing historical information about local sites. The application aimed to enhance the overall customer experience, ensuring their needs were met with ease and efficiency.
🏆 🏆 🏆 The Relais & Châteaux application has been awarded the Gold Trophy in the Mobile Commerce & Mobile Marketing category.
Challenges
Throughout the project, we tackled these challenges by implementing strategies to simplify the reservation process, ensuring the availability of comprehensive hotel information, and presenting the right content for activities and sites. By addressing these issues, we aimed to enhance the overall user experience and facilitate informed decision-making.
User behaviors
One of the challenges we encountered was the need to streamline the reservation process due to a significant percentage of last-minute reservations for romantic getaways, even during weekdays.
Hotels information
We faced difficulties in obtaining a consistent amount of information that aligned with the interface structure. It was crucial for us to gather and present comprehensive details about the hotels, ensuring that users had access to all the necessary information to make informed decisions.
Activities and sites information
Another challenge we encountered was providing the appropriate location and content for various activities and sites. We understood that this played a pivotal role in users’ decision-making process. It was important for us to strike the right balance in presenting relevant information about different attractions and activities, allowing users to make well-informed choices.
Design methodology
By adhering to this methodology, we ensure that our design process is comprehensive, user-centered, and results-driven. It enables us to create intuitive and visually appealing experiences that align with the needs and preferences of our target users.
Research and analysis
- Conducting internal interviews to gather valuable insights
- Thoroughly studying relevant documentation
- Analyzing quantitative data for informed decision-making
- Conducting a UX audit to identify strengths and areas for improvement
Ideation and strategy
- Mapping out functionalities to define the scope and goals
- Developing a Minimum Viable Product (MVP) strategy
- Creating userflows to visualize the user journey and interactions
Conception and visual design
- Collaborating in three sprints to create wireframes with the design team
- Implementing visual design elements
- Iterating and refining the design based on feedback and testing