{"id":41,"date":"2023-05-13T12:00:31","date_gmt":"2023-05-13T10:00:31","guid":{"rendered":"http:\/\/asmasub.cluster029.hosting.ovh.net\/?page_id=41"},"modified":"2025-05-07T15:18:52","modified_gmt":"2025-05-07T13:18:52","slug":"41-2","status":"publish","type":"page","link":"https:\/\/asma-suleiman.com\/index.php\/41-2\/","title":{"rendered":"Projects"},"content":{"rendered":"

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Portfolio<\/h4>\n

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Projects<\/h1>\n

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HomeServe<\/h2>\n

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Optimizing acquisition flows and building a consistent customer experience.<\/strong>
My mission: increase conversion rates on service, equipment, and home insurance sales. Over 8 months, I introduced a user-centered and cross-functional approach by working end-to-end on customer journeys, aligning practices across squads, and embedding design into delivery processes. The goal: deliver meaningful, measurable, and scalable solutions.<\/p>\n

\u2192 A project at the intersection of business impact, strategic design, and product culture.<\/strong><\/p>\n<\/div>\n

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OpenClassrooms<\/h2>\n

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Designing a tool for mentors, then transforming the application experience.<\/strong>
For a year and a half, I improved the mentor experience by co-developing a tool designed to support daily guidance and ensure high-quality coaching. I then led a strategic overhaul of the application journey by defining a 2-year product vision and automating the orientation process\u2014boosting admission and satisfaction rates, reducing human error, and increasing the value of human interactions.<\/p>\n

\u2192 A project combining long-term vision, continuous improvement, and measurable business impact.<\/strong><\/p>\n<\/div>\n

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S\u00e9zane<\/h2>\n

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The brand had seen significant success, but their daily order management needed improvement. Our goal was to understand their process and use their expertise to create an efficient business tool. This tool would streamline their production process by managing suppliers, facilitating manufacturer orders, and optimizing store deliveries, leading to even greater success. <\/span><\/p>\n<\/div>\n

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Group Seb – Rowenta & Moulinex<\/h2>\n

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Previously, Rowenta and Moulinex relied on retail partners to sell their home appliances. To tap into a new market and boost their revenue, they aimed to create their own direct-to-consumer e-commerce channels. Our role involved crafting a holistic E-commerce strategy, addressing aspects like website development, logistics, customer service, and product catalog management.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Relais & Ch\u00e2teaux<\/h2>\n

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Our goal was to make reservations effortless and provide support during guests’ stays by suggesting activities and sharing historical information about local sites. The application aimed to enhance the overall customer experience, ensuring their needs were met with ease and efficiency.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Bricomarch\u00e9<\/h2>\n

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In response to intense competition within the sector, the brand embarked on a comprehensive website redesign to enhance its competitiveness. The redesign encompassed a revitalized design aesthetic, accompanied by a revamped user journey that aimed to provide tailored support aligned with clients’ varying levels of DIY expertise. The focus was to create an engaging and intuitive user experience that catered to the unique needs of each customer, ultimately strengthening the brand’s position in the market.<\/p>\n

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Sonergia<\/h2>\n

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Our job mission was to understand the company’s internal organization and government regulations to develop an automated process for creating and tracking energy grant applications. By doing so, we aim to save time internally, minimize errors, and expedite the commencement of projects as soon as possible. This will result in a smoother workflow and greater efficiency.<\/p>\n

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And many others…<\/h2>\n

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Salomon, Kite Konnect, AICPA, Skimium, Jacob Delafon, Count Us In, Socoo’c, etc.<\/p>\n

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Making Education Accessible to All<\/strong><\/p>\n

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Openclassroms<\/h2>\n

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OpenClassrooms is a leading online education platform that offers a wide range of courses and paths in various disciplines. With a focus on providing accessible and high-quality education, OpenClassrooms combines expert-led content, interactive learning experiences, and personalized mentorship to help individuals gain valuable skills and advance their careers in a flexible and convenient manner.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Schedule Your Free First Call\u00a0<\/span><\/span><\/h4>\n

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Ready to take your ideas to the next level? Let’s make them a reality! \ud83d\ude80<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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PortfolioProjectsHomeServe Optimizing acquisition flows and building a consistent customer experience.My mission: increase conversion rates on service, equipment, and home insurance sales. Over 8 months, I introduced a user-centered and cross-functional approach by working end-to-end on customer journeys, aligning practices across squads, and embedding design into delivery processes. The goal: deliver meaningful, measurable, and scalable solutions. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-41","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/asma-suleiman.com\/index.php\/wp-json\/wp\/v2\/pages\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asma-suleiman.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/asma-suleiman.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/asma-suleiman.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asma-suleiman.com\/index.php\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":55,"href":"https:\/\/asma-suleiman.com\/index.php\/wp-json\/wp\/v2\/pages\/41\/revisions"}],"predecessor-version":[{"id":686,"href":"https:\/\/asma-suleiman.com\/index.php\/wp-json\/wp\/v2\/pages\/41\/revisions\/686"}],"wp:attachment":[{"href":"https:\/\/asma-suleiman.com\/index.php\/wp-json\/wp\/v2\/media?parent=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}